Lead with what renters search for
The headline and first two lines should carry the essentials: bedrooms and bathrooms, the type of home, the standout feature and the area. For example: "3 bed, 2 bath house with a garage and big backyard, near the park." Skip "Beautiful home!!!", which tells a renter nothing.
Photos do most of the work
- 15 to 25 photos, horizontal, in daylight with every light on.
- Lead with the best room, usually the living room or kitchen, not the front door.
- Include every bedroom and bathroom, the kitchen, laundry, yard and parking.
- Clean and declutter first. Take photos from the corner of each room at chest height.
List it with EC Rental
Tello writes the listing from a few facts, renters apply online, and the listing is ready for the Zillow feed.
See listings →Give the facts renters filter by
Missing details mean fewer clicks and more repeat questions. Include:
- Monthly rent, deposit and any fees
- Bedrooms, bathrooms and square footage
- Date available and lease length
- Pet policy, with any size limits and pet rent
- Utilities included, parking, laundry, heating and cooling
- How to apply and what you check (income, credit, rental history)
Use fair housing language
Describe the property, not the person you imagine living there. Federal and state fair housing laws prohibit wording that shows a preference based on a protected class. Avoid phrases like:
- "Perfect for a young couple," "ideal for singles," "adults only," "no kids"
- Anything about religion, national origin or disability, like "Christian home" or "must be able to climb stairs"
- "No Section 8" or "no vouchers." In California, source of income, including housing vouchers, is protected.
Instead say what the home has: "second-floor unit, 14 stairs, no elevator," or "quiet street, two blocks from the park."
Reply fast
The first landlord to reply often gets the tenant. Answer inquiries the same day, offer two or three showing times, and send the application link right away. An assistant that answers common questions at night helps a lot here.
Put it where renters look
Most renters search the big rental sites first. A listing that feeds those sites automatically, from one place, saves you from posting the same home five times. Pair a good listing with the right price and most homes rent quickly.